Just enough research
2019
744.072 HAL
Tilgjengelig i Arbeids- og velferdsbiblioteket
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Eksemplarer
Detaljer
Tittel
Just enough research
Forfatter
Utgave
Second edition
ISBN
9781952616464 heftet
Dato
2019
Utgiver
A Book Apart, New York, New York
Opphavsrett
2019
Språk
Engelsk
Sider
186
Dewey
001.42
745.2068
745.2068
Emneord
Sammendrag
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover
Bibliografi osv.
Includes bibliographical references and index
Innholdsnote
Chapter 1: Enough is enough
Chapter 2: The basics
Chapter 3: The process
Chapter 4: Organizational research
Chapter 5: User and customer research
Chapter 6: Competitive research
Chapter 7: Evaluative research
Chapter 8: Analysis andmodels
Chapter 9: Surveys
Chapter 10: Analytics
Conclusion
Not enough thanks
Resources
References
Index
Chapter 2: The basics
Chapter 3: The process
Chapter 4: Organizational research
Chapter 5: User and customer research
Chapter 6: Competitive research
Chapter 7: Evaluative research
Chapter 8: Analysis andmodels
Chapter 9: Surveys
Chapter 10: Analytics
Conclusion
Not enough thanks
Resources
References
Index