Just enough research
2019
744.072 HAL
Available at Arbeids- og velferdsbiblioteket
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Items
Details
Title
Just enough research
Author
Edition
Second edition
ISBN
9781952616464 heftet
Date
2019
Publisher
A Book Apart, New York, New York
Copyright
2019
Language
English
Pages
186
Dewey
001.42
745.2068
745.2068
Keywords
Summary
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Back cover
Bibliography, etc. Note
Includes bibliographical references and index
Formatted Contents Note
Chapter 1: Enough is enough
Chapter 2: The basics
Chapter 3: The process
Chapter 4: Organizational research
Chapter 5: User and customer research
Chapter 6: Competitive research
Chapter 7: Evaluative research
Chapter 8: Analysis andmodels
Chapter 9: Surveys
Chapter 10: Analytics
Conclusion
Not enough thanks
Resources
References
Index
Chapter 2: The basics
Chapter 3: The process
Chapter 4: Organizational research
Chapter 5: User and customer research
Chapter 6: Competitive research
Chapter 7: Evaluative research
Chapter 8: Analysis andmodels
Chapter 9: Surveys
Chapter 10: Analytics
Conclusion
Not enough thanks
Resources
References
Index