Product delight : how to make your product stand out with emotional connection

Product delight : how to make your product stand out with emotional connection

9791097710408 heftet

Product Excellence

2025-01-01

Engelsk

266

658.5
744.85

In a world of infinite features and constant innovation, functionality alone no longer guarantees product success. Product Delight explores what truly makes a product stand out: emotional connection. Drawing on over a decade of product leadership at Google, Spotify, and Microsoft, Dr. Nesrine Changuel unveils a powerful framework for building tech products that don't just solve problems — they resonate. Through stories, behavioral insights, and practical tools like the Delight Grid, the Delight Excellence Checklist, or the Delight enhancers, she shows how delight drives retention, engagement, and brand love. This book reveals how emotionally connecting products turn users into fans, and fans into advocates. Whether you're a product manager, designer, founder, or developer, Product Delight will help you shift from functional thinking to emotional impact. The future belongs to products that connect. This book is your guide to making them.

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