Internet marketing; Strategic planning; Plattformøkonomi; Digital økonomi; Delingsøkonomi; Forretningsmodeller; Nettverksøkonomi; Internett; Markedsføring; foretningsmodeller; økonomi; delingsøkonomi; merkevarer; internett

Preface
Today : welcome to the platform revolution
Network effects: the power of the platform
Architecture : principles for designing a successful platform
Disruption : how platforms conquer and transform traditional industries
Launch : chicken or egg? eight ways to launch a successful platform
Monetization : capturing the value created by network effects
Openness : defining what platform users and partners can and cannot do
Governance : policies to increase value and enhance growth
Metrics : how platform managers can measure what really matters
Strategy : how platforms change competition
Policy : how platforms should (and should not) be regulated
Tomorrow : the future of the platform revolution
Acknowledgments
Glossary
Notes
Index